You'll notice that we use SM, C, TM and provide citations and credits throughout this site.  Some of you have protested, asking how we can be living our human values of collaboration, openness, generosity, among others, and assert the proprietary hold on ideas and services. In part, because we've invested decades of our energy and millions of dollars researching trends, cases and in developing the tools; also because we're selling ideas as service-sector capitalists and work a business model of putting bread on the table by getting paid for our work.  Also, and what I am most passionate about, I want to prevent any dilution of standards or misinterpretation of outcomes by defining what we mean by SoulBrandingSM and other processes.

Especially in marketing communications, evocative names like 'soul' are bastardized by casual use. SoulBrandingSM is not simply a process of identifying a distinctive essence of a company. It is a process of whole-system transformation for a company and its employees into a more humane, conscious organization. They deserve the respect of their profound commitment. I'm open to discussion on this and personally, would really appreciate your views. - Elsie

In the meantime, we're following this policy:



All content (text, images, graphics, sound, video and animation files as well as their grouping etc.) on the Humanity, Inc. Web site are protected by copyright law and other protective laws. This legal protection also extends to databases and similar facilities. Content is only free for view and use as directed on the Internet. The content of these Web sites may not be duplicated, distributed, changed or made accessible to third parties in any form beyond the confines of copyright law without prior written permission from Humanity, Inc. Furthermore, several areas in the Humanity, Inc. Web site contain images that are copyrighted by third parties. Wherever not otherwise specified, all trademarks on the Humanity, Inc. Web site are protected by trademark law. SM SoulBrand, SoulBranding, Being the Brand, Brand Halo, Brand Lever Models, Principled Brands are service marks of Humanity, Inc. All rights reserved, 1997-2014.


All information contained in this Internet offering was carefully checked. We make every effort to continually extend and update the available information. However, we cannot guarantee the completeness, correctness and absolute up-to-dateness of the information. Humanity, Inc. makes this information available without any sort of explicit or implicit promise or guarantee. Humanity, Inc. rules out any liability for damages incurred directly or indirectly by using this Web site, as far as they are not attributable to intention or gross negligence on the part of Humanity, Inc.


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Humanity, Inc is the successor company to Maio and Company Inc. © 1997-2016 Humanity, Inc  SoulBrandSM, SoulBrandingSM, Being the BrandSM are service marks of Humanity, Inc 1997-2016.